Summary
For Henkel, we developed an interactive eco-friendly campaign available as both an iOS app and a Facebook app. The experience encouraged users to commit to eco-friendly habits (“écogestes”) that helped reduce their carbon footprint.
Participants could select various sustainable actions, such as lowering washing temperatures or optimizing detergent use, and track their impact over time. Users who engaged with the app had the opportunity to win eco-friendly gifts or even a Škoda Fabia Berline Greenline.
The campaign combined gamification with environmental awareness, making it both an educational and engaging experience for users.
Project Requirement
- Multi-Platform Development – The app was available on both iOS and Facebook.
- Eco-Challenge System – Users could commit to various sustainable actions and track their impact.
- Social Integration – Participants could share their commitments and invite friends to join.
- User Registration – A system to track eco-friendly commitments and user participation.
- Prize Management – Selection and distribution of eco-friendly gifts and a Škoda Fabia Berline Greenline.
Project Result
The previous website was outdated and not reflecting the quality of the business, this fresh new look is more up to it’s standards.
- More attractive look and feel
- Improved performance
- Future proof and maintained regularely