To promote the Orange VOD release of Le Petit Prince, we developed an interactive hidden object challenge on Facebook. Players were presented with an image overlaid with a grid system (letters and numbers) and had to find three hidden stars within the image.
To participate, users needed to correctly enter the grid positions of the stars. Once completed, they could register for a chance to win exclusive Le Petit Prince goodies. This campaign blended engagement with a playful and immersive experience, bringing fans closer to the magic of the film.
The previous website was outdated and not reflecting the quality of the business, this fresh new look is more up to it’s standards.