Summary
For the Orange VOD release of The Amazing Spider-Man, we designed an interactive spot-the-difference game on Facebook. Each day for a week, users were presented with a new pair of images and had to find the differences to participate.
To increase engagement, participants needed to like the Orange VOD Facebook page to access the game. They could also register daily, earning more chances to win exclusive Spider-Man-themed goodies, with winners selected through a random draw. This campaign effectively combined entertainment with brand promotion, keeping users engaged throughout the contest period.
Project Requirement
- Spot-the-Difference Game – A new set of images each day for a week, where users had to find differences.
- Facebook Page Like Requirement – Users had to like the Orange VOD Facebook page to access the game.
- Daily Registration System – Participants could register every day to increase their chances of winning.
- Giveaway System – A random draw to select winners from all registered participants.
Client:
ORANGE VOD
Start:
SEP 1, 2014
Ending:
OCT 1, 2014
Share:
Project Result
The previous website was outdated and not reflecting the quality of the business, this fresh new look is more up to it’s standards.
- More attractive look and feel
- Improved performance
- Future proof and maintained regularely