For Henkel, we developed an interactive eco-friendly campaign available as both an iOS app and a Facebook app. The experience encouraged users to commit to eco-friendly habits (“écogestes”) that helped reduce their carbon footprint.
Participants could select various sustainable actions, such as lowering washing temperatures or optimizing detergent use, and track their impact over time. Users who engaged with the app had the opportunity to win eco-friendly gifts or even a Škoda Fabia Berline Greenline.
The campaign combined gamification with environmental awareness, making it both an educational and engaging experience for users.
View project detailsThis is an archived campaign.
It documents historical work and does not reflect what Okzea builds today.
For Henkel, we built an eco-friendly campaign that ran as both an iOS app and a Facebook app — one of the few projects in our portfolio that required true multi-platform delivery. Players committed to sustainable actions like lowering washing temperatures and tracked their environmental impact.
The dual-platform constraint shaped the entire architecture: shared logic had to work seamlessly across iOS native and Facebook's web-based app framework, while the gamification layer needed to feel equally engaging on both.
Project details
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a single engagement system delivered on two platforms, iOS and Facebook, with commitment tracking that accumulated over time rather than in one session.
