Website

Normandie Santé

Normandie Santé, a health insurance brand based in Normandy, France, needed a modern, user-friendly website to improve usability and engagement. The project was a complete redesign of its public site.

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Overview

Normandie Santé is a regional health insurance brand whose previous site made it hard for visitors to find the right cover. The redesign prioritised clear navigation by service and a direct path to requesting advice.

Mobile responsiveness was non-negotiable, since a large share of the audience browses on a phone. The request forms feed the lead-management platform built for the group, which has its own case study.

See the lead-management platform case study

Project details

Website key features

Modern and friendly UI/UX, making navigation easier for visitors.
Clear service presentation, helping users find the right health insurance plan.
Call-to-action optimisations, encouraging users to request advice.
Mobile-responsive design, ensuring smooth accessibility across all devices.
Request forms embedded from the group's lead-management platform, so every submission reaches the advisers directly.

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