To celebrate the FIFA World Cup, we developed an interactive morphing photo challenge on Facebook for Orange VOD. Players were shown an edited image blending the faces of two famous football players and had to correctly identify both.
Those who answered correctly could register for a chance to win an exclusive trip to Brazil for the World Cup opening match. This engaging campaign combined sports and entertainment, offering fans an exciting way to test their football knowledge.
View project detailsThis is an archived campaign.
It documents historical work and does not reflect what Okzea builds today.
Read the consolidated case study
To tie in with the FIFA World Cup, we built a morphing photo challenge for Orange VOD on Facebook. Two famous football players' faces were blended into a single image, and players had to identify both to enter a draw for a trip to Brazil for the opening match.
The visual puzzle format was a natural fit for the football audience — it rewarded sports knowledge rather than trivia, and the grand prize gave the campaign a strong viral hook.
Project details
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a custom visual mechanic built for the campaign, with two part answer validation protecting a high value prize.
