ApplicationDesign

Orange VOD Campaign Platform

Between 2012 and 2016, Okzea designed and shipped a series of interactive campaigns for Orange VOD. Each one was tied to a film release and each one ran on a short marketing schedule. Rather than rebuilding an application per title, the campaigns ran on a shared base that handled configuration, answer validation, registration and prize management.

The commercial point is not the Facebook apps themselves, which belong to their era. It is the ability to industrialize a series: define a mechanic, configure the rules, dates and prize pool, then deliver on the date the marketing calendar required.

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The value in this archive is not the individual campaigns, it is what they have in common. Each release needed a different mechanic, but the surrounding work was identical every time: configure the rules, validate answers, collect participants, run the draw and hand over the prize list.

That is the same problem shape as the configurable internal tools we build now, which is why these eleven campaigns are presented together rather than as eleven separate portfolio entries.

Project details

The Shared Base

The same building blocks were reused from one release to the next, which is what made a two week delivery window realistic.

Campaign configuration covering content, dates, rules and prize pool
Answer validation applied before any entry was accepted
Access conditions, including Facebook page like checks on several campaigns
Participant registration and a participant base the client could work from
Prize selection, random draws and fulfilment tracking
Delivery inside the release window set by the marketing calendar

Mechanics In The Series

Eight distinct mechanics were delivered on that base, adapted to each film rather than repeated.

Personality matching, on Astérix et Obélix and Les Minions
Timed question release with instant win, on Le Hobbit
Video prediction and qualifying questions, on Babysitting 2 and Les Vacances du Petit Nicolas
Video driven faction assignment, on La Planète des Singes
Spot the difference with grid coordinate input, on Prometheus and The Amazing Spider-Man
Hidden object search on a coordinate grid, on Le Petit Prince
Perfect score eligibility before entry, on Monstres Academy
Custom image morphing, on Jeu Ciné Foot

What This Project Shows

Participation data from this period is not available in our archives, so no performance figures are claimed here. What the series shows is the pattern we still apply to configurable systems today: one base, several mechanics, rules and content held as configuration rather than code, and a delivery date that does not move.