For the Orange VOD release of La Planète des Singes: L’Affrontement, we created an interactive video-based quiz on Facebook. Players watched a short 20-second video and had to make a choice based on what they saw.
Depending on their answers, they were assigned to a faction (Humans, Apes, etc.). After completing a series of questions, participants could register for a chance to win exclusive La Planète des Singes goodies. This immersive experience engaged fans by putting them in the heart of the film’s conflict.
For the Orange VOD release of La Planète des Singes: L'Affrontement, we built a video-based quiz where a 20-second clip prompted a choice that assigned the player to a faction — Humans, Apes, or others.
The faction mechanic added a social layer to the campaign: players compared their results and the competitive dynamic between groups drove sharing beyond what a simple quiz could achieve.
Project details
Project Requirement
Video-Based Quiz – Players watched a 20-second video and made a choice based on its content.
Faction Assignment – Answers determined whether the player was placed in a group (Humans, Apes, etc.).
User Registration – A system to track participants after completing the quiz.
Prize Management – Selection and distribution of La Planète des Singes goodies to winners.
What This Project Shows
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a video driven question flow whose answers were scored to assign each player to a faction.
Twenty second video sequence driving the question flow
Answer scoring that assigned each player to a faction
Participant records and goodie fulfilment handled from the campaign back office