For the Orange VOD release of La Planète des Singes: L’Affrontement, we created an interactive video-based quiz on Facebook. Players watched a short 20-second video and had to make a choice based on what they saw.
Depending on their answers, they were assigned to a faction (Humans, Apes, etc.). After completing a series of questions, participants could register for a chance to win exclusive La Planète des Singes goodies. This immersive experience engaged fans by putting them in the heart of the film’s conflict.