For the Orange VOD release of Le Hobbit: La Bataille des Cinq Armées, we created an interactive quiz challenge on Facebook. From April 22 to May 4, 2015, a new question was revealed every three days, testing players on their knowledge of the film.
Participants received instant feedback after answering, immediately knowing whether they had won a prize. Among the rewards, the grand prize was an iPad Air 2, making this campaign both engaging and highly rewarding for fans.
View project detailsThis is an archived campaign.
It documents historical work and does not reflect what Okzea builds today.
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For the Orange VOD release of Le Hobbit: La Bataille des Cinq Armées, we created a timed quiz that released a new question every three days over two weeks. The instant-win mechanic gave players immediate feedback, with an iPad Air 2 as the grand prize.
Spacing the questions over time kept users returning to the campaign rather than engaging once and leaving, which made it one of the higher-retention formats in the Orange VOD series.
Project details
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a scheduled content release combined with instant win evaluation, which required the campaign rules and the prize pool to be configured up front.
