To celebrate the Orange VOD release of Les Minions, we designed a personality quiz on Facebook. Players answered eight fun questions to determine which Minion character they were most like.
At the end of the quiz, users discovered their Minion match and could share their results. They also had the opportunity to register for a chance to win exclusive Les Minions goodies, making the experience both engaging and rewarding.
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For the Orange VOD release of Les Minions, we built a personality quiz on Facebook. Eight questions determined which Minion character matched the player, and the shareable result drove organic reach as users posted their matches.
The quiz format worked well for this franchise because it tapped into character identification — players wanted to find out and share which Minion they were, which naturally extended the campaign's visibility.
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The previous website was outdated and not reflecting the quality of the business, this fresh new look is more up to it’s standards.
