For the Orange VOD release of Les Vacances du Petit Nicolas, we created an interactive video-based quiz on Facebook. To participate, users first had to like the Orange VOD Facebook page, then watch a short video clip from the movie.
After watching, they had to answer a related question correctly to qualify. Those who succeeded could register for a chance to win exclusive Les Vacances du Petit Nicolas goodies or a tablet. This campaign encouraged engagement with the film while offering exciting rewards for participants.
View project detailsThis is an archived campaign.
It documents historical work and does not reflect what Okzea builds today.
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Overview
For the Orange VOD release of Les Vacances du Petit Nicolas, we created a video-based quiz on Facebook. Players watched a movie clip, then answered a question about it: only correct answers unlocked access to the prize draw for goodies and a tablet.
Requiring a page like before playing served double duty: it qualified engaged users and grew the Orange VOD audience, while the video-first format kept attention on the film itself.
Project details
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a qualification flow that combined an access condition, video playback and a scored question before registration opened.
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