For the Orange VOD release of Les Vacances du Petit Nicolas, we created an interactive video-based quiz on Facebook. To participate, users first had to like the Orange VOD Facebook page, then watch a short video clip from the movie.
After watching, they had to answer a related question correctly to qualify. Those who succeeded could register for a chance to win exclusive Les Vacances du Petit Nicolas goodies or a tablet. This campaign encouraged engagement with the film while offering exciting rewards for participants.