For the Orange VOD release of Prometheus, we designed an interactive spot-the-difference challenge on Facebook. Players were shown two nearly identical images and had to identify and enter the exact grid positions of the differences.
Once all differences were correctly located, users could register for a chance to win exclusive Prometheus-themed goodies. This engaging campaign encouraged attention to detail while promoting the film in an interactive way.
View project detailsThis is an archived campaign.
It documents historical work and does not reflect what Okzea builds today.
Read the consolidated case study
For the Orange VOD release of Prometheus, we designed a spot-the-difference challenge on Facebook. Players had to locate differences between two images and enter their exact grid positions, combining visual attention with precision input.
The grid-coordinate mechanic made this campaign harder to guess through than simpler formats, which improved the quality of registrations reaching the prize draw.
Project details
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a comparison mechanic with strict coordinate input, where every difference had to be located before an entry counted.
