For the Orange VOD release of The Amazing Spider-Man, we designed an interactive spot-the-difference game on Facebook. Each day for a week, users were presented with a new pair of images and had to find the differences to participate.
To increase engagement, participants needed to like the Orange VOD Facebook page to access the game. They could also register daily, earning more chances to win exclusive Spider-Man-themed goodies, with winners selected through a random draw. This campaign effectively combined entertainment with brand promotion, keeping users engaged throughout the contest period.
View project detailsThis is an archived campaign.
It documents historical work and does not reflect what Okzea builds today.
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For the Orange VOD release of The Amazing Spider-Man, we designed a week-long spot-the-difference game on Facebook, with a new set of images each day. Players had to like the Orange VOD page to access the game, which drove page growth alongside engagement.
The daily cadence created a habit loop — players returned each day for new images and an additional chance to register for the prize draw, sustaining campaign activity across the full week.
Project details
Participation data for this campaign is not available in our archives, so no performance figures are claimed here. What the project shows is a campaign that ran daily for a week, with fresh content each day, an access condition, and repeat entries feeding a single draw.
