For Henkel, we developed an interactive eco-friendly campaign available as both an iOS app and a Facebook app. The experience encouraged users to commit to eco-friendly habits (“écogestes”) that helped reduce their carbon footprint.
Participants could select various sustainable actions, such as lowering washing temperatures or optimizing detergent use, and track their impact over time. Users who engaged with the app had the opportunity to win eco-friendly gifts or even a Škoda Fabia Berline Greenline.
The campaign combined gamification with environmental awareness, making it both an educational and engaging experience for users.
